About

Passionate Team. Game Changing Software.

Before we started Qualtiva, we spent a combined 50 years in the trenches in the IT and Testing world. Day after day, we lived the same frustrations we know you face.

We saw brilliant engineering teams blocked by flaky, non-deterministic tests. We lost countless hours scrolling through endless log files to find the root cause of a single failure. We struggled to answer simple questions like, “Is our quality improving over time?”, “Which part of our application is the riskiest right now?” or “Are we getting value from our testing efforts?”

The turning point was realizing that the industry had powerful tools for running tests, but almost nothing to intelligently analyze the mountains of data they produced. QA teams were drowning in data but starving for insights.

Our mission is to give QA teams the data-driven superpowers they deserve. We’re here to help you move from reactive bug-hunting to proactive, strategic quality engineering.

From this analytiQa was born. It’s the test analytics platform we always wished we had—one that automatically detects flaky tests and transforms your test results into clear, actionable dashboards.

Meet The Team

Brent Dixon

Co-Founder & Director

Rob Palethorpe

Co-Founder & Director

Our Values

1. Data over opinions

We believe critical quality decisions should be backed by clear, undeniable data, not just gut feelings

2. Automate the Toil

We’re obsessed with automating the tedious, repetitive parts of QA so skilled engineers can focus on high-impact problems.

3. Trust is Non-Negotiable

We build reliable tools because we know that trust in your test results is the foundation of a healthy testing pipeline.

4. Quality is a Team Sport

We believe quality is a shared responsibility, and our goal is to provide tools that foster that collaborative culture between your modern delivery teams