This policy outlines how Qualtiva retains and deletes customer data across its cloud subscription services, including analytiQa and integrated systems. It ensures privacy, transparency, and compliance while promoting responsible resource usage.
2. Scope
Applies to all customer-generated and system-derived data stored, processed, or transmitted by Qualtiva during and after the subscription period. Coverage includes:
For analytiQa platform: Insights data, diagnostic events, dashboard visualizations and metrics
Email, access credentials, and contact form data
API usage statistics and project metadata
3. Fair-Use Data Storage
To maintain performance and equitable service delivery, each customer is subject to a 10GB fair-use data cap across their dedicated tenant:
Applies to cumulative data, including logs, dashboards, visualizations, snapshots, and email records.
Customers will receive proactive alerts upon reaching 80% and 100% of their cap.
Optional premium tiers are available for expanded storage needs.
4. Retention Timeline
Data Category
Retention Duration
Description
Active Subscription
36-months (can be increased on request)
Full access to all features and data
Backup \ Snapshots
1-year
Daily for 2-week cadence Then monthly
Subscription Cancellation
30 days post-cancellation
Grace period for data export
Post-30-Day Window
Permanent deletion
Secure purge across production and backup systems
5. Data Deletion Process
Data is securely erased using automated scripts and validated purging protocols.
Personally identifiable information (PII) is scrubbed in accordance with privacy regulations (e.g., GDPR).
Data under legal hold is retained until the matter is resolved.
6. Pre-Deletion Notification
Customers are notified 7 days in advance of any irreversible deletion.
Notifications include instructions for exporting data and available support options.